What is Demonstrated Interest?

When it comes to college admissions, showing genuine interest—often referred to as "demonstrated interest"—can make a big difference, especially at selective schools. Many, but not all, colleges track how applicants engage, from campus visits to opening emails. Going beyond the basics can give your child an edge and help ensure they find a school that’s the perfect fit. Here’s a guide to meaningful ways your student can show interest.

1. Dive Deeper into Academic Programs and Departments

If your student has a specific major or field in mind, encourage them to go beyond browsing the school’s website. Signing up for department newsletters and looking for ways to engage with faculty or current students is a great start. For instance, if they’re passionate about early childhood education, they could reach out to the Department of Early Childhood Development for information about events or even a tour. Staying connected to departmental news also shows a genuine commitment to their chosen field.

2. Participate in Virtual Events and Online Resources

For schools that are farther away, encourage your student to take advantage of virtual events like webinars, department tours, and Q&A sessions with faculty or current students. These online sessions offer valuable insights into the school’s culture and academic programs, allowing your child to build connections without traveling.

3. Make the Most of Campus Visits

If a campus visit is on the agenda, contact the admissions office ahead of time to see if your student can sit in on a class, meet with an academic advisor, or join a department tour. After the visit, following up with a thank-you email that highlights specific experiences from the day demonstrates continued interest and leaves a positive impression on admissions staff.

4. Schedule an Interview

Where available, interviews provide a valuable opportunity for your student to showcase their enthusiasm. Some schools offer interviews with admissions counselors, alumni, or even current students. Encourage your child to discuss their academic goals, ask insightful questions, and share why they feel they’d be a great fit for the school.

5. Connect at College Fairs and School Events

College fairs and visits from admissions representatives are ideal opportunities for your child to connect with schools. Meeting a representative at a fair or during a high school visit allows them to ask specific questions and make a positive impression. Representatives are often the first reviewers of applications and can be advocates for students who show genuine interest.

6. Ask Thoughtful Questions

When engaging with college representatives, your student should ask questions that reflect real curiosity beyond what’s available online. Instead of the basics, they could inquire about research opportunities, unique academic programs, or campus resources, showing that they’re truly invested in finding the right fit.

Going the Extra Mile

By actively demonstrating interest through these thoughtful actions, your child can show admissions teams that they’re genuinely passionate about joining their community. A little extra effort not only strengthens their application but also helps them gauge if the college is truly the right fit.

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